The product launch event video was created using virtual production techniques to seamlessly blend live-action footage with advanced virtual elements. The keynote speaker was filmed in our studio equipped with LED volume stage, providing an immersive backdrop that could dynamically change to suit different segments of the presentation. Advanced camera tracking systems ensured that virtual elements stayed perfectly aligned with the live-action footage, creating a cohesive and engaging visual experience.

The lighting and colour management were controlled to enhance the realism of the virtual environment, ensuring the keynote speaker appeared naturally integrated within the digital backdrop. This innovative approach allowed for a highly polished and visually stunning launch, showcasing the product in the most impactful way.